Babygrlzae has offered advice to emerging musicians on how to approach music releases, saying both singles and full-length projects have an important place in an artist’s career.
The musician shared her views on Instagram after a fan asked whether upcoming artists should prioritise singles or complete projects. In response, she explained how each format serves a different purpose, from promoting individual tracks to giving listeners a wider understanding of an artist’s music.
“Honestly both are important,” she wrote. “Singles allow you to put more energy into 1 song so it’s easier to promote whereas a tape allows people to get to know you and your music better, you also have more space to show versatility… I think singles are always a good start, but it’s important to have a catalogue to back it up.”
Babygrlzae Explains The Importance Of Singles For Emerging Artists
According to Babygrlzae, singles offer musicians an opportunity to concentrate their attention and promotional resources on one track. This approach can make it easier to market a release, introduce a particular sound and attract listeners who may be discovering an artist for the first time.
For upcoming musicians, releasing singles can also provide a way to establish a presence while building towards larger projects. Focusing on one song at a time allows artists to direct their promotional efforts towards a specific release rather than spreading them across an entire collection.
Why Full-Length Music Projects Matter For Upcoming Musicians
While singles can help introduce an artist to new audiences, Babygrlzae also highlighted the value of releasing a tape or full-length project.
A collection of songs gives listeners more material to explore and offers artists additional room to demonstrate their versatility. Rather than presenting just one track, a project can showcase different sounds, creative approaches and aspects of an artist’s musical identity.
For listeners, having access to a broader catalogue can provide a more complete picture of an artist’s work and create opportunities to connect with songs beyond an initial release.
Building A Strong Music Catalogue In South Africa
Babygrlzae’s advice is relevant to emerging South African musicians working to establish themselves in a competitive music landscape. For artists developing their careers, deciding between singles and complete projects often involves weighing promotional priorities against the need to build a substantial body of work.
A single can serve as an introduction to an artist’s sound, while a collection of tracks gives audiences more music to discover. Maintaining a catalogue can also give new listeners additional material to explore after encountering an artist through an individual song.
Independent musicians, in particular, must consider how to distribute their time, resources and marketing efforts across different releases. Babygrlzae’s comments point to the distinct roles that singles and projects can play within that process.
Singles And Albums Can Work Together In An Artist’s Career
Rather than treating singles and full-length projects as competing options, Babygrlzae’s perspective presents them as complementary parts of a release strategy.
Singles allow artists to focus their promotional efforts on individual songs, while tapes and albums provide more space to showcase their musical range. Together, the two formats can help emerging musicians introduce their sound, give listeners more material and develop a catalogue over time.
Her message is that starting with singles does not mean artists should overlook full projects. Building a collection of music alongside individual releases remains an important consideration for musicians looking to give audiences more opportunities to engage with their work.
